Lululemon Athletica, commonly known as Lululemon, is a Canadian-American multinational athletic apparel retailer. Founded in 1998 in Vancouver, Canada, it specializes in yoga pants and other yoga wear, and has expanded to include a variety of athletic wear for men and women.
The company is known for its high-quality products, including leggings made with a blend of nylon and Lycra, known for their comfort and durability. Lululemon has a strong focus on community engagement and ethical sourcing practices, receiving high ratings for its supply chain management and commitment to sustainability. Controversies have included false product claims, quality issues, and insensitive remarks by the founder, but the brand has continued to grow and evolve, emphasizing inclusivity and ethical practices.
Lululemon is a leader in the athletic apparel market, popular for its premium materials and innovative marketing strategies, with a significant global retail footprint.
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