Lovehoney, founded in 2002 in Bath, Somerset, is a leading online retailer of sexual wellness products. It has a diverse range of own brand products including the Lovehoney Sqweel Oral Sex Simulator.

The company holds exclusive rights for adult pleasure products based on the Fifty Shades trilogy and Bettie Page. Lovehoney has won two Queen’s Awards for Enterprise and underwent a merger with WOW Tech in 2021 to become Lovehoney Group. The brand has faced challenges with big tech censorship, impacting its customer reach.

Despite this, Lovehoney remains a prominent player in the sexual wellness industry, with a global presence in several countries and a strong focus on sexual happiness and wellness.

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