Founded in 2007, LightInTheBox is a global online retail company based in China, listed on the New York Stock Exchange (NYSE: LITB). Headquartered in Singapore, with additional offices in California, Shanghai, and Beijing, it caters to consumers worldwide through websites and mobile apps.

Known for a wide product range, including apparel, electronics, home goods, and customizable items, LightInTheBox operates on a model of sourcing products from suppliers and selling directly to consumers, bypassing traditional middlemen. This approach has led to competitive pricing and a diverse inventory. Despite quality and customer service concerns, the company has a significant global presence, shipping to over 200 countries and territories.

Recent brand deals include Delighted Pleasantries, OG Parley, Denice Andree, Victoria LaShay and Alison Williams Morris. You can request access to our brand deal research below for a complete report.