Laifen, founded in 2019 by Hongxin Ye, specializes in personal care appliances with a focus on innovative technology. Key products include high-speed hair dryers, like the LF01 launched in 2020, and the Laifen Wave Electric Toothbrush introduced in 2024.

The company's groundbreaking high-speed brushless motor technology has led to wide product adoption, with over seven million households using their appliances globally. Laifen is committed to technological advancement in personal care, with a significant portion of its workforce dedicated to R&D. The company operates under the name SHUYE TECHNOLOGY CO., LIMITED. Laifentech is tagged under Personal Care Appliances.

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