Kraken, founded in 2011, is a United States-based cryptocurrency exchange. Known for its extensive range of cryptocurrencies and features such as futures trading, margin trading, and staking, it has become a leading platform in the crypto industry.

Kraken underwent a rebranding in 2019, introducing a more vibrant color scheme to differentiate itself in the tech and financial services sector. The company faced legal issues in 2023, including a $30 million settlement with the SEC for its staking services. Kraken emphasizes its libertarian values and has a controversial work culture, including discussions around gender pronouns and encouraging employees who disagree with its policies to quit.

In 2022, Kraken laid off about 30% of its workforce. Despite these controversies, Kraken remains a prominent player in the cryptocurrency exchange market, supporting over 130 tokens and focusing on institutional clients as well as retail traders. seattlekraken is tagged under cryptocurrency.

Recent brand deals include Rug Radio, Altcoin Psycho, Crypto Casey, Coinsider and Kitboga. You can request access to our brand deal research below for a complete report.