JCPenney, founded in 1902 in Kemmerer, Wyoming, by James Cash Penney, operates over 650 stores across the US and Puerto Rico. It's one of the nation's largest retailers of apparel, home, jewelry, and beauty merchandise.

Known for its commitment to the Golden Rule and strong community involvement, it's focused on offering quality products at affordable prices. JCPenney has faced challenges including declining sales, high competition, and a struggling financial position but continues to adapt, with a focus on expanding its online presence and targeting new customer segments. Competitors include Macy's, Kohl's, and Target. WardsCatalog is tagged under department store.

Recent brand deals include Sherry Beckley, Crystal Momon , تارا هندرسون بالعربي, Tara Henderson and Wilson World. You can request access to our brand deal research below for a complete report.