iQOO, launched in early 2019 and a sub-brand of Vivo, specializes in high-performance smartphones with a focus on gaming and technology innovation. Known for its powerful processors, like the Snapdragon 855 and 888 series, iQOO offers devices with high-end specifications including AMOLED displays, fast charging (up to 200W FlashCharge), and advanced camera systems.

The brand targets a demographic of 18-35 years, appealing to both male and female consumers. iQOO has established itself as a significant player in the gaming phone market, partnering with BMW M Motorsport and Edward Gaming (EDG) to enhance its esports presence. The brand is primarily active in China but has expanded to other markets, including India.

With customer satisfaction ratings around 85 and a brand safety score of 90, iQOO maintains a strong market presence with minimal controversy.

Recent brand deals include DK ID, DUDE NITIN YT, Trakin Tech Tamil, Sirru Gamer and code_anthem. You can request access to our brand deal research below for a complete report.