IPSY, founded in 2011 by Michelle Phan, Marcelo Camberos, and Jennifer Jaconetti Goldfarb, is headquartered in San Mateo, California. It's a beauty membership service known for its various subscription services such as Glam Bag, BoxyCharm, Icon Box, and Refreshments.
IPSY focuses on offering affordable, high-quality beauty products personalized to user preferences. In 2015, IPSY launched Open Studios, a video production co-working space for creators. The company has also ventured into e-commerce, offering beauty deals to subscribers.
Additionally, IPSY's Refreshments line, launched in 2020, includes vegan, cruelty-free personal care products. IPSY is tagged under beauty.
Recent brand deals include Alegra Chetti, MissDarcei, VikingSerenity, MamaMittens and MakeupByTashaXO. You can request access to our brand deal research below for a complete report.