Invisalign, developed by Align Technology, revolutionized orthodontics with clear aligner technology. Founded in 1997, it gained FDA clearance in 1998 and was marketed from 2000.

Align Technology went public in 2001. It has transformed over 16 million smiles globally, with annualized net revenues of $3.7B. Align Technology operates globally, with manufacturing in Mexico and treatment planning in Costa Rica.

The brand targets both teens and adults, offering a discreet alternative to traditional braces. Its unique selling points are nearly invisible aligners, removability, comfort, and convenience. Invisalign's marketing strategy includes digital tactics like a strong social media presence and SEO, along with traditional methods like TV and print ads.

They've also formed partnerships with celebrities and sponsored events. As of 2023, Align Technology had over 23,000 employees, 1,693 active patents, and assisted over 234,000 doctors worldwide.

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