Founded in 2015, ICONIC London is a UK-based makeup brand known for its GLOW-giving products. The brand is celebrated for its innovative, high-quality makeup, especially its hero products like illuminating drops and vegan brushes.

It has a robust online presence and is popular among professional makeup artists, celebrities, and influencers. Acquired by BlueGem Capital Partners in 2018, ICONIC London maintains its commitment to cruelty-free and vegan products. The brand's products are featured in Vogue and used by celebrities like Khloe Kardashian and Beyonce, emphasizing their global appeal and effectiveness. iconiclondoninc is tagged under makeup.

Recent brand deals include Jean Watts, Iconic London, Gemma Louise Miles, Wayne Goss and Rachel Leary. You can request access to our brand deal research below for a complete report.