Humble Bundle, founded in 2010, is a digital storefront for video games, ebooks, and software, known for its unique pay-what-you-want model. A portion of their sales is donated to charities.

They offer bundled digital products, allowing customers to determine the price. Acquired by IGN Entertainment in 2017, Humble Bundle operates as a separate entity. Founders Rosen and Graham stepped down in 2019, with Alan Patmore assuming operations.

Notable for its charitable contributions and customer-oriented approach, Humble Bundle has a diverse demographic and high customer satisfaction, reflecting its popularity and brand safety. humblebundle is tagged under digital distribution.

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