Hulu, a major player in the streaming service industry, was launched in 2008 with backing from NBC Universal, MSN, MySpace, and Yahoo. Noted for its substantial library of over 70,000 TV episodes and movies, Hulu was majority-owned by Disney from 2019.

As of 2024, it's projected to reach over 115 million viewers, up from 106 million in 2022. Hulu's revenue reached $10.7 billion in 2022, with ad revenue expected to hit $4.82 billion in 2023. It holds a 13% share of the US SVOD market.

The service is known for its original content, such as 'The Handmaid's Tale', and offers both ad-supported and ad-free subscriptions. Hulu has high subscriber retention, with two-thirds of customers staying beyond six months. Despite strong competition from Netflix and Amazon Prime, Hulu remains a key content provider with a strong focus on quality programming and customer satisfaction. hulu is tagged under Video Streaming.

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