Home Chef is a Chicago-based meal kit and food delivery company, offering pre-portioned ingredients and recipes to subscribers weekly in the United States. Acquired by The Kroger Co.
in 2018, it achieved $1 billion in sales as of 2021, with an extensive product selection including meal kits, heat-and-eat meals, and ready-to-eat products. Available in over 2,200 Kroger Family Stores and through home delivery, Home Chef caters to a broad demographic, emphasizing simplicity and convenience in cooking. The brand is known for its customer-centric approach, flexible subscription plans, and easy-to-follow recipes designed for amateur cooks.
Home Chef's offerings have expanded to include unique categories like Oven-Ready and Fresh & Easy meals, targeting consumers seeking quick and effortless mealtime solutions. realhomechef is tagged under meal kit.
Recent brand deals include B. Simone, Pollys World, Sadie Robertson, Cleo Natalie and Nic and Carla Vlogs. You can request access to our brand deal research below for a complete report.