Hollister Co., owned by Abercrombie & Fitch Co., was founded in 2000, inspired by Californian surf culture. It offers casual wear for men and women, including graphic tees, jeans, swimwear, and hoodies.

Known for its seagull logo and beach shack style storefronts, the brand targets teenagers and young adults. It's popular for its affordable, trendy clothing but has faced ethical and legal issues, including discrimination lawsuits and controversy over its supply chain. Hollister has made efforts to introduce sustainable materials like organic cotton, but it's not carbon-neutral and lacks transparency in its supply chain. hollister is tagged under Casual Wear.

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