Hobby Lobby, founded in 1972 by David Green, is a Christian-owned arts and crafts store chain with over 900 stores in the US. Originally a picture frame company, it has expanded its offerings to include home decor, seasonal decor, tableware, floral, art supplies, yarn, fabric, jewelry making, and more.

The company is known for its Christian management principles, including closing on Sundays and religious holidays. Hobby Lobby faced controversies, including a 2013 incident involving the absence of Jewish holiday items and a 2017 antiquities smuggling scandal. The company's revenue primarily comes from merchandise sales, focusing on arts and crafts supplies and home decor products.

It targets middle-class women in their 20s and 30s. The brand has undergone several logo changes, maintaining a simple, minimalistic design.

Recent brand deals include Joyful Clementina Plans, Home with Sarah Jane, Brittany Jackson, Hannah's Happy Home and Shanthi's Lifestyle. You can request access to our brand deal research below for a complete report.