History Channel, originally focused on history-based documentaries and news, shifted to reality TV and sensational programming in the late 2000s. Criticized for pseudodocumentaries and pseudoscience, it reaches 96.1 million American households.
Known for extensive World War II coverage, it expanded internationally in India, Canada, Europe, Australia, Middle East, Africa, Asia, and Latin America. Rebranded in 2008 and 2021, it now includes a mix of historical periods and topics, including warfare, inventions, and science. Criticized for US history bias and nonhistorical content.
Recent brand deals include Sara George, Random Fact Bites, Julia Cassini, A Day In History and Penuel The Black Pen. You can request access to our brand deal research below for a complete report.