Helix Sleep, founded in 2015 by Jerry Lin, Kristian von Rickenbach, and Adam Tishman, specializes in personalized mattresses designed based on individual sleep patterns, body type, and preference. It expanded delivery to Canada in 2016 and raised Series A funding the same year.

In 2019, it launched Birch by Helix, focusing on all-natural and sustainable products, and in 2020, it introduced Allform by Helix, expanding into living room furniture. Helix Sleep has a notable partnership with Mancini’s Sleepworld and is available in over 120 retail locations. Helix Sleep is part of a portfolio operated by New York-based innovative direct-to-consumer brand platform, with a focus on individuality and high-quality products, including a 100-night trial and direct shipping. helixsleep is tagged under Mattress.

Recent brand deals include The Official Channel, Madi ASMR, Sleep Advisor, Arms Family Homestead and Stryxo. You can request access to our brand deal research below for a complete report.