HBO Max, now known as Max, is an American subscription video on-demand over-the-top streaming service, a proprietary unit of Warner Bros. Discovery Global Streaming & Interactive Entertainment, and a division of Warner Bros.

Discovery. Launched on May 27, 2020, as HBO Max and rebranded as Max on May 23, 2023, it features content from Warner Bros., Discovery Channel, HBO, CNN, Cartoon Network, Adult Swim, Animal Planet, Eurosport, and others. It also carries first-run original programming under the 'Max Originals' banner and content acquired via third-party library deals or co-production agreements, including with BBC Studios and Sesame Workshop.

As of March 31, 2022, Max had 76.8 million users. HBOMax is tagged under streaming service.

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