Hasbro, Inc. is an American multinational conglomerate and a leading toy and game company.
Founded in 1923 by three Polish-Jewish brothers, it's known for engaging brand experiences through toys, consumer products, gaming, and entertainment. Iconic brands include MAGIC: THE GATHERING, DUNGEONS & DRAGONS, NERF, TRANSFORMERS, PLAY-DOH, and PEPPA PIG. Hasbro owns trademarks and products of Kenner, Milton Bradley, Parker Brothers, and Wizards of the Coast.
Major competitors include Lego, Spin Master, and MGA Entertainment. Hasbro is publicly traded and owned by shareholders, with The Vanguard Group, Capital Research Global Investors, BlackRock, and Alan G. Hassenfeld as notable owners. Hasbro is tagged under toys.
Recent brand deals include OUT OF DARTS, Ninja Kidz TV, JKrew Gaming, Sopo Squad Gaming and The Mir Fam. You can request access to our brand deal research below for a complete report.