Hallmark Cards, Inc. was founded in 1910 by J.C.

Hall as a private company. Headquartered in Kansas City, Missouri, Hallmark employs over 27,000 people worldwide. The company is known for its greeting cards, ornaments, and various gift products.

Hallmark's subsidiaries include Crayola LLC and DaySpring Greeting Cards. The Hallmark Channel, established in 2001, is a notable aspect of their media presence. Hallmark's mission is to create emotionally connected experiences through their products, with a strong commitment to diversity, equity, inclusion, and sustainability.

They are also involved in community and social responsibility initiatives.

Recent brand deals include Lon.TV, Rachelle and Justin, Victoria’s Magical World, Discupcake and Running Kimono. You can request access to our brand deal research below for a complete report.