Gymshark is a British fitness apparel and accessories brand, known for its influencer marketing and strong online presence. It sells a range of fitness wear for men and women, focusing on workout vests, hoodies, t-shirts, and leggings.

Initially aimed at men, it now sees two-thirds of sales to women. Gymshark was one of the first brands to extensively use influencer marketing, partnering with social media influencers. With over 5.5 million Instagram followers and significant presence on TikTok and Pinterest, the brand has cultivated a strong online community.

They focus on user-generated content, encouraging customers to tag the brand in posts. Gymshark organizes contests and challenges, featuring customer posts on their official accounts. The brand has a limited brick-and-mortar presence, with a notable store on London's Regent Street.

Gymshark's innovative product launches create anticipation and demand, often involving limited-edition releases and collaborations. The brand also engages in community-focused initiatives and supports mental health awareness.

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