Gmarket is South Korea's largest open market and a subsidiary of Shinsegae Group. Founded in 1999, it ranks third in Korea's e-commerce market share as of Q2 2023.

Gmarket Global offers a wide range of Korean products to both domestic and international customers. The company was initially part of Interpark, acquired by eBay in 2009, and later sold to Shinsegae. Gmarket operates with a seller rating system based on customer experience and sales performance.

Large companies like LG and Samsung also use Gmarket for their products. The platform is notable for its diverse range of items including collectibles, appliances, computers, and furniture. In 2022, eBay Korea was renamed Gmarket Global, indicating its aspirations for further growth.

It operates under the ownership of Emart, which acquired 80.01% of eBay Korea, while eBay retained a 19.99% stake.

Recent brand deals include ITSub잇섭, GONAYUN 고나윤, 울산큰고래 박성주, Bithia Lam and 수린 suzlnne. You can request access to our brand deal research below for a complete report.