Glossier, founded by Emily Weiss in 2014, is a digital-first beauty brand known for its skincare, makeup, and body care products. The brand emphasizes a 'skin first, makeup second' philosophy.

Glossier's product range includes serums, masks, fragrances, and the popular Balm Dotcom. Their marketing strategy leverages strong branding with a focus on 'instagrammable' products and packaging, especially their signature millennial pink color. The brand's user experience on its website is optimized for easy navigation and product discovery.

Glossier has a strong social media presence, particularly on Instagram, where they engage with a diverse audience and utilize user-generated content effectively. They have raised significant funding, reaching a billion-dollar valuation, and have a loyal online community contributing to their word-of-mouth marketing success.

Recent brand deals include Alex Greyson, Sara Campbell, Amber, Morgan Turner and The Anna Edit. You can request access to our brand deal research below for a complete report.