G Fuel, established by Gamma Labs in 2012, is known as the Official Energy Drink of Esports®. It's designed to meet the needs of gamers and esports enthusiasts, offering a sugar-free, antioxidant and vitamin-fortified, focus-enhancing, and high-performance energy product.
G Fuel has gained popularity in the gaming community and has over 40 flavors. Despite past controversies, including a lawsuit over lead contamination and company restructuring, the brand maintains a strong presence in the gaming industry, with endorsements from popular figures and integration into esports events.
Recent brand deals include DannyDorito23, Dallou, Kree, TetraBitGaming and Cody Leach. You can request access to our brand deal research below for a complete report.