Gerard Cosmetics, founded by CEO Jennifer Gerard in 2011, is headquartered in California. Known for its luxury yet affordable makeup range, the brand offers a variety of products including lipsticks, lip glosses, highlighters, and more.

The first product, 'BB Plus Illumination', a combination of BB cream, primer, and highlighter, set the tone for the brand's innovative approach. Gerard Cosmetics emphasizes cruelty-free practices, ensuring ethical sourcing and no animal testing. They are not 100% vegan, as some products contain animal-derived ingredients.

The brand enjoys popularity among beauty influencers and has a strong online presence, offering fast and free shipping in the USA on orders over $50. With a focus on reducing wasteful packaging, Gerard Cosmetics is also committed to environmental conservation.

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