GAME is a British video game retailer, currently owned by Frasers Group since June 2019. Founded in 1992 as part of the Rhino Group, it entered administration in March 2012 and was purchased by OpCapita.

GAME operates 240 stores in the UK as of May 2023 and has re-entered the Irish market. It also runs the Insomnia Gaming Festival, a major gaming event in the UK. GAME sells video games for all major platforms, as well as preowned games, and operates a transactional website.

The brand has undergone various changes to remain relevant to consumer behavior and needs, maintaining a focus on fun, value-for-money shopping, and diverse merchandise at competitive prices. GAMEstore is tagged under video games.

Recent brand deals include SpawnPoiint, Sammi's Universe, Gab Smolders, 8-BitRyan and RageGamingVideos. You can request access to our brand deal research below for a complete report.