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Fossil
30 sponsorships

Sponsor Profile

Campaign Impressions
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About Brand

Fossil Group, Inc., founded in 1984, is an American fashion designer and manufacturer headquartered in Richardson, Texas. It owns and partners with various global brands, focusing on design, innovation, and sustainability.

Fossil designs, manufactures, and distributes watches, handbags, jewelry, and small leather goods. The company has design studios in Biel, Switzerland, and manufacturing facilities in China, with distribution centers in Dallas, Germany, and Asia. Fossil's portfolio includes collaborations with brands like Burberry, DKNY, Emporio Armani, and Michael Kors.

In 2015, Fossil acquired Misfit for $260 million, integrating its technology into traditional-looking watches. As of 2023, the company's revenue declined to $1.7bn from $3.5bn in 2015, reflecting challenges in maintaining brand value and competitiveness. Fossil has won awards for its online creative and marketing efforts and was voted one of the Top 100 Best Companies to work for in the U.K in 2013 and 2015. Fossil is tagged under watches.

Recent brand deals include 212th - Tom & Taha, Shanycole, IamTabak, ASBYT and all things tech. You can request access to our brand deal research below for a complete report.

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Fossil Sponsor History
Brand Deals
30+
212th - Tom & TahaIamTabakASBYT
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