Formulate.co is a personal care brand focused on delivering customized hair, scalp, and skin care products. Founded in 2019 and headquartered in San Francisco, CA, it is female-founded and offers products designed by personal chemists.

The brand emphasizes modern science to reduce waste and improve life quality. Their products are sulfate, paraben, and cruelty-free, and are cold mixed with refillable packaging formulateco is tagged under Customized Hair Care.

Recent brand deals include Gergana Ivanova, Maya Prosser, Alexa Paige, McKenzie Morgan and Missy Sue. You can request access to our brand deal research below for a complete report.