Ford Motor Company, commonly known as Ford, is an American multinational automobile manufacturer headquartered in Dearborn, Michigan. Founded by Henry Ford and incorporated on June 16, 1903, Ford sells automobiles and commercial vehicles under the Ford brand, and luxury cars under its Lincoln brand.
It employs around 173,000 people and has a variety of divisions and subsidiaries globally, including Ford Blue, Ford Model E, and Ford Pro. Ford is known for introducing methods for large-scale manufacturing of cars and large-scale management of an industrial workforce using elaborately engineered manufacturing sequences typified by moving assembly lines, known as 'Fordism'. Ford's brand strategy targets drivers who value durable trucks, SUVs, and performance vehicles, offering dependable vehicles and a path to transition into electric vehicles.
Recent brand deals include StarTalk, Insider, Town and Country TV, Orange Juice Gaming and Godzly. You can request access to our brand deal research below for a complete report.