Florasis, known as 花西子 (Hua Xizi) in Chinese, was founded in 2017 and quickly became a prominent name in the Chinese beauty industry. The brand's sales reached 1.1 billion RMB in 2019.

Florasis is distinguished by its use of ancient Chinese beauty recipes and natural ingredients, particularly flower essences and Chinese herbal extracts. Its products, which include lipsticks, eyeshadows, and powders, are celebrated for their artistic and traditional Chinese designs. The brand's packaging and product design pay homage to Chinese culture, aligning with the 'guochao' trend of embracing 'Chineseness'.

Florasis has a strong online presence, leveraging platforms like TikTok and Instagram for global expansion and has successfully entered international markets such as Japan, Korea, and the US. They prioritize careful selection of brand ambassadors, who include top live streamer Austin Li, actress Ju Jingyi, and supermodel Du Juan. Florasis' mission and heritage are deeply integrated into its brand identity, resonating with young consumers who are increasingly proud of and interested in Chinese culture and heritage. Florasis.Official is tagged under makeup.

Recent brand deals include Amber, SugarPuffAndFluff, Lynn Cinnamon ASMR, Julia Adams MUA and Zoya Nation Makeovers. You can request access to our brand deal research below for a complete report.