Fenty Beauty, created by Rihanna in 2017, is renowned for its commitment to inclusivity, offering a broad range of shades for diverse skin tones. The brand's vision is to make makeup accessible and enjoyable for all, emphasizing experimentation and personal expression.

Fenty Beauty has a significant global presence, with products available in various countries including African nations like Ghana, Kenya, and South Africa. It has collaborated with major retailers like Sephora and Ulta Beauty, enhancing its accessibility and brand visibility. Fenty Beauty's marketing strategies leverage social media platforms, particularly Instagram and YouTube, to engage with a young and diverse audience.

The brand has received numerous awards and recognitions for its innovative products and inclusive approach. In 2023, Fenty Beauty entered the digital realm with experiences in Roblox and launched AI-powered tools for product selection. As of 2023, the brand is valued at $2.8 billion with annual revenue of £477 million, making it the wealthiest celebrity beauty brand. fentybeauty is tagged under inclusive.

Recent brand deals include Alex Greyson, Soki London, Shweta Vijay, Curvy Kie and Jonny On The Go. You can request access to our brand deal research below for a complete report.