Founded in 2010 by Daniel and Michael Broukhim and Katie Echevarria Rosen Kitchens, FabFitFun is a lifestyle membership platform offering a quarterly subscription box with full-size products across beauty, fashion, wellness, fitness, home, and technology. Valued at over $200, the box costs $49.99 per quarter, with options for customization and additional discounts for annual members.

The brand emphasizes discovery, excitement, and community engagement, featuring an online community and streaming video channel for members. FabFitFun has surpassed 1 million members and $300 million in sales as of late 2019, and offers additional services like FabFitFun Style, a personalized styling service. However, some customers report mixed satisfaction regarding product quality and customer service. FabFitFun is tagged under subscription box.

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