eSalon, headquartered in El Segundo, California, was launched in 2010. It is a pioneering hair color company offering individually customized hair coloring for at-home application.

Founded by Francisco Gimenez and partners, the brand initially focused on hair dye but later expanded to a broader range of hair care products. eSalon is notable for its personalized approach, using an online questionnaire to create custom hair color tailored to individual customer needs. The brand has been recognized with multiple 'Best of Beauty' awards from Allure magazine.

eSalon’s patented technology and direct-to-consumer sales model have driven its success, leading to expansions in Europe, Canada, and retail partnerships with stores like CVS. As of 2021, eSalon has developed over 10 million custom at-home dyes. eSalon.com is tagged under hair color.

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