Dyson Ltd was founded by Sir James Dyson in 1991. Dyson's first product, the G-Force vacuum cleaner, was launched in Japan in 1986.

Dyson's main innovations include the Dual Cyclone vacuum technology and bagless vacuum cleaners. The company has grown into a technology leader with a diverse range of products including vacuum cleaners, air purifiers, hair dryers, and hand dryers. Dyson focuses on solving everyday problems through engineering innovation.

The brand is known for its premium pricing, high-quality products, and a strong emphasis on design and technology. Dyson operates globally with a significant presence in over 65 countries. The company values sustainability and invests in young engineers through the James Dyson Foundation. Dyson is tagged under innovation.

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