Dolls Kill is an online fashion brand known for its bold and unique styles catering to a rebellious spirit. Founded in 2011, it offers a diverse range of clothing and accessories, including tops, bottoms, dresses, swimwear, outerwear, lingerie, bags, belts, beauty products, hats, jewelry, shoes, tights, and socks.

The brand features six distinct collections represented by characters: Coco (feminine, girly), Mercy (goth), Willow (vintage, festival fashion), Darby (punk-rock, alternative), Kandi (EDM, rave), and Mia (trendy online clothing). Dolls Kill has faced controversies, including backlash for insensitivity towards the Black Lives Matter movement. Despite this, it has a strong following and is rated good on ethical standards by Good On You.

Recent brand deals include Ruby Red, Bronniee, Alana Arbucci, Audrey Bradford and Kendra Rowe. You can request access to our brand deal research below for a complete report.