Daniel Wellington, founded in 2011 by Filip Tysander in Sweden, is recognized for its minimalist design and affordable luxury watches. The brand achieved rapid success through innovative digital marketing strategies, particularly on social media platforms like Instagram.

Daniel Wellington's products, designed in Sweden and made in China, feature Japanese quartz movements by Miyota and Italian leather straps. Their 'Classic' series is inspired by British toponyms. In 2016, the company reported $230 million in revenue, reflecting its strong market presence.

DW watches are known for their fashion-forward design and appeal to a young demographic, including university students and young professionals. They have expanded their range to include jewelry and accessories, maintaining their position as a leading fashion accessory brand. danielwellington is tagged under fashion.

Recent brand deals include Emma Caitlain, Vanya Singh, Grace On Your Dash, Conagh Kathleen and Sana K. You can request access to our brand deal research below for a complete report.