Cupshe, founded in 2015, is a California-inspired swimwear and fashion brand designed for vibrant and fun women. The brand has seen significant growth due to its focus on affordable and trendy swimwear, engaging community interaction, and a strong online presence.

Cupshe's app was the most downloaded swimwear app in 2021. The company has expanded its product line to include athleisure and other fashion items. With a mix of 70% sales from their own site and 30% from Amazon, Cupshe has successfully balanced direct-to-consumer and marketplace strategies.

They have a diverse customer base, appealing to a wide range of women, including plus-size. Cupshe is also exploring eco-friendly options with a recycled fabrics collection. cupshe is tagged under swimwear.

Recent brand deals include Jess & Tribe, Lisa 'Lisbug' Schwartz, Michelle Aguilera, Or Elly and Olivia's Romantic Home. You can request access to our brand deal research below for a complete report.