Cult Beauty, founded in 2008 by Jessica DeLuca and Alexia Inge, is an online beauty retailer specializing in independent brands. The brand focuses on sustainable beauty and transparency within the industry.

Acquired by THG plc for £291.3m in 2021, it operates internationally with headquarters in Manchester, UK. Cult Beauty offers a curated list of products based on expert recommendations and has seen significant sales growth, especially during the COVID-19 pandemic. cultbeauty is tagged under cosmetics.

Recent brand deals include Sophia and Cinzia, Diaryofabeautygeek, Fleur DeForce, MahshidBeautyBlog and Allana Davison. You can request access to our brand deal research below for a complete report.