The Container Store, founded in 1978 in Dallas, Texas, specializes in storage and organization solutions. It operates more than 95 stores across the United States.

The company focuses on a high-service, differentiated shopping experience both in-store and online. Key products include The Container Store Custom Spaces with elfa Classic, elfa Decor, Avera, and Preston systems. The Container Store's rebranding in 2022 emphasized emotional connections with customers, highlighting the life-transforming benefits of organization.

The brand is known for its employee-focused culture and has received recognition for its management practices and customer service. It acquired Elfa International in 1999, a manufacturer of shelving and drawer systems. The Container Store's customer base is predominantly female, and it actively engages with its audience through social media and marketing campaigns.

Recent brand deals include Morgan Turner, audrey atienza, Rosanna Pansino, Sarah Rae Vlogas and Harrison Nevel. You can request access to our brand deal research below for a complete report.