ColourPop Cosmetics, founded in 2014 in Los Angeles, California, by siblings Laura and John Nelson, is known for its affordable, high-quality, and cruelty-free beauty products. Their products cater mainly to millennials and Gen Z, leveraging social media trends.

The brand has faced controversies, like the Sculpting Stix naming issue, and legal disputes, notably with SEED Beauty and Kylie Cosmetics. ColourPop maintains its low prices through efficient manufacturing and marketing strategies. They offer a wide range of products including eyeshadows, concealers, eyeliners, and bronzers, with notable collaborations with various franchises and influencers.

Recent brand deals include Only-In-My-Dreams *, divas on a dime, Morgan Turner, MahshidBeautyBlog and Alegra Chetti. You can request access to our brand deal research below for a complete report.