Coca-Cola, established in 1886, has become one of the most recognizable and widespread beverage brands globally, offering a diverse range of products. Despite controversies related to environmental and ethical issues, the brand maintains a strong market presence in over 200 countries.

Coca-Cola is known for its iconic logo, innovative marketing campaigns like 'Share a Coke', and efforts to adapt to regional tastes and preferences. The company has faced challenges related to groundwater depletion, pollution, and misleading health claims, but continues to lead in the beverage market with significant brand value and customer satisfaction. The brand's largest markets in terms of sales are North America and EMEA (Europe, Middle East, and Africa), and it targets a primary demographic of ages 35-44. Coca-Cola is tagged under beverage.

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