Coach is a luxury fashion brand known for its leather goods and handbags. Established in 1941 in Manhattan, New York, Coach has evolved to include a wide range of products like wallets, accessories, clothing, footwear, and fragrances.

The brand underwent a strategy change in 2014, focusing on quality over quantity, and has since regained strength in the market. Coach supports philanthropic causes such as education, the arts, and LGBTQ+ rights, and employs marketing strategies that emphasize aspirational messaging, classic American appeal, and product quality. Despite controversies regarding sustainability practices, Coach has committed to environmental efforts, including its Coach (Re)Loved and circularity programs.

Coach targets primarily young adult females and maintains a strong presence in the luxury fashion market with a focus on craftsmanship and Americana style. coach is tagged under Luxury Fashion.

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