Clinique, founded in 1968 as an offshoot of the Estée Lauder Company, revolutionized skincare by introducing the first dermatologist-developed prestige beauty brand. Its 3-Step System of cleansing, toning, and moisturizing is based on the principle of maintaining hygiene and cleanliness for all skin types.

Products are allergy tested and many are 100% fragrance-free, catering to customers who prefer a program focused on skincare rather than just fragrances and cosmetics. Clinique's offerings include a wide range of skincare and cosmetic products, such as multi-tasking serums, foundations, and moisturizers. The brand emphasizes personalization through in-store and online skincare consultations, engaging social media presence, influencer partnerships, and an omni-channel approach.

Clinique products are sold through department stores like Bloomingdales, Saks Fifth Avenue, and beauty stores including Ulta and Sephora. The brand is known for being cruelty-free and for products that are popular for their non-greasy formulas, particularly suitable for acne-prone skin.

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