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About Brand

Chime, founded in 2013 by Chris Britt and Ryan King, is an American neobank offering a variety of financial products and services without physical branches, relying on a digital platform. Key offerings include a free Visa debit card, savings and credit builder accounts, no overdraft fees, and fee-free ATM withdrawals.

Chime's Credit Builder program targets millennials and Generation Z aiming to improve credit scores. The company partners with The Bancorp Bank, ensuring FDIC insurance on accounts. Chime faced regulatory issues for marketing itself as a bank and has dealt with controversies related to customer account closures.

As of 2021, Chime was valued at $25 billion, with over 13 million customers.

Recent brand deals include BONUS2LIFE, Mike Harrison, luxxaeri, 𝑩𝒍𝒆𝒔𝒔𝒆𝒅 𝑹𝒆𝒔𝒕 🍃 and Savage Says. You can request access to our brand deal research below for a complete report.

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