Founded in 1994, Capital One started as a monoline bank, with its revenue primarily from credit cards. It's known for its use of data collection to build demographic profiles for targeted credit offers.

Capital One expanded into auto loans, retail banking, and other financial services. It operates in the United States, United Kingdom, and Canada. Key acquisitions include Summit Acceptance Corporation, PeopleFirst Finance LLC, Onyx Acceptance Corporation, Hibernia National Bank, North Fork Bank, and others.

Capital One introduced the 'What's in your wallet?' slogan in 2000. The logo, a blue wordmark with a red swoosh, symbolizes creativity, stability, growth, and consistency. The current CEO is Richard D.

Fairbank. The company faced some controversies, including its logo confusion with Credit One and changes in its terms of use in 2014.

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