Call of Duty, a first-person shooter video game franchise, was initially released on October 29, 2003, developed by Infinity Ward and published by Activision. The series is known for its realistic and historical settings, covering multiple eras, including World War II, the Cold War, and futuristic worlds.

The franchise includes titles like Modern Warfare, Black Ops, and Warzone. It underwent a major brand overhaul in 2023, introducing a new logo and custom typeface 'Hitmarker', designed by Koto. The franchise has sold over 425 million units worldwide.

Its recent focus on digital revenue streams, particularly the battle pass system, has significantly contributed to its earnings, with over $32 billion in revenue by 2022. The brand is also active in esports and has released a full mobile game version.

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