Buy Buy Baby, founded in 1996 by Richard and Jeffrey Feinstein, is an American retail chain specializing in baby products such as clothing, strollers, and items for infants and young children. Acquired by Bed Bath & Beyond in 2007, it faced financial challenges in the early 2020s, leading to the closure of several stores and the company's Canadian operations.

In April 2023, Bed Bath & Beyond filed for Chapter 11 bankruptcy, and Buy Buy Baby began liquidating its stores. The brand was sold to Dream On Me in June 2023 for $15.5 million, including the rights to the name and intellectual property. Dream On Me plans to reopen and expand Buy Buy Baby, with 11 stores opened by November 2023 and more than 100 additional stores expected in the next three years.

Buy Buy Baby is recognized as a leading specialty retailer for baby and toddler products in North America, known for its wide assortment of essentials, gear, nursery furniture, toys, and apparel.

Recent brand deals include SHANE & LIANA, Megan Moon, TRINITY SIERRA, Carissa Nunez and Shameless Maya. You can request access to our brand deal research below for a complete report.