Buffy, founded in January 2017 by Leo Wang, is a New York-based natural home goods company focused on sustainability and wellness. The brand's products are made from recycled plastic bottles and eucalyptus fibers, using eco-friendly and cruelty-free practices.

Buffy's innovative approach has conserved over 100,000,000 gallons of water and prevented over 7,000,000 plastic bottles from entering oceans and landfills. Notable for its sustainability-driven and ethically made bedding products, Buffy stands out in the home goods industry.

Recent brand deals include Nicole Polizzi, Girls Gotta Eat, Royalty Soaps, Two Hot Takes and WILD 'TIL 9. You can request access to our brand deal research below for a complete report.