Brooklinen, founded in 2014 by Vicki and Rich Fulop, is a direct-to-consumer brand specializing in high-quality, luxury bedding and bath essentials at an affordable price. They started with a Kickstarter campaign, raising over $230,000, and rapidly gained popularity, especially in New York City.

Known for their 'Luxe Sateen' and 'Super-Plush' products, Brooklinen focuses on 'hotel quality' bedding. Their unique marketing strategy involved partnering with influencers and bloggers, and they have a strong presence on social media. They expanded into B2B, offering products tailored for commercial use, and have a significant presence on Amazon.

Brooklinen places emphasis on sustainability and customer satisfaction, boasting a high customer satisfaction rate. Brooklinen is tagged under Luxury Bedding.

Recent brand deals include HappyStylishMommy, Brooke Rawls, Sarai Jones, Megan Fox Unlocked and A Charming Abode. You can request access to our brand deal research below for a complete report.