BoohooMAN, a subsidiary of Boohoo, was founded in 2006. It focuses on menswear, offering a range of styles from streetwear and athleisure to formal attire.

Primarily targeting the 16-35 age group, BoohooMAN is recognized for its fast-fashion model and affordable pricing. It has a global reach but is particularly popular in the UK, with headquarters in Manchester. The brand is known for its online presence and social media engagement.

It faces competition from other fast-fashion brands and has experienced controversies affecting its brand safety score. BoohooMAN is tagged under menswear.

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